Hosted in Boston, MA, this year’s Annual AAD convention—held March 25–29, 2022—promised more than a feeling: It marked a roaring return to in-person events for attendees worldwide. It felt good to be back among friends, colleagues, customers, and industry peers.
This year’s event attracted over 13,000 guests to the Boston Convention and Exhibition Center, including 7,000 healthcare professionals. And the PathologyWatch team was there!
Here are some of the highlights:
Friday, March 25 (Convention Day Arrives)
The show opened at 10 a.m., and we enjoyed a steady flow of traffic for most of the day, thanks to our premium location near the main Hall A entrance. Our booth’s design and messaging helped our representatives introduce dermatologists to digital pathology’s advantages.
It was refreshing to reconnect with colleagues and clients across the country. This included a visit from Dr. Roman Bronfenbrener, who stopped by to adore his larger-than-life testimonial banner. He picked it up after posing for photos and paraded it around other booths!
PathologyWatch hosted two events at this year’s AAD convention: First, we hosted a happy hour on the convention’s first night. Second, we cosponsored a private dinner with Castle Biosciences, which provided a unique opportunity to promote our technology, introduce our founders and clinical team, and connect with valued guests and customers before the convention ended.
We selected City Tap, a nearby restaurant and bar, to arrange our happy hour event. The weather was perfect, and the private patio space worked really well.
We set up a central station of food and beverages to encourage people to mingle freely. There was plenty of room for networking, with tables and chairs available for people who wanted to relax and talk after a long day on the convention floor.
Soon, there were over 100 people engaged in dozens of conversations around the outdoor space. Our executive team and sales directors easily mixed in with the crowd, answering questions and bonding over hot wings and pizza.
Later in the evening, strings of outdoor lights brightened up the event and kept discussions going strong. The happy hour was a memorable and impactful part of the convention. We were able to get reacquainted with familiar faces and meet many new people.
Saturday, March 26
We developed the Digital Digest Quiz, a 12-question pathology test featuring digital slides on the PathologyWatch slide viewer to give people a reason to stop by the booth. Placing the video monitor at the front of the booth was visually appealing and created a simple segue to inspire conversations about our proprietary technology.
That evening, we gathered at Oceanaire Seafood Room for a cosponsored dinner with Castle Biosciences. We reserved a private room behind the bar that offered the perfect setting for an intimate meal with industry members.
Greg Osmond, MD, PathologyWatch cofounder and chief medical officer, shared a short presentation that examined how the slide viewer works with different cases. We timed the demonstration to begin after appetizers arrived, so attendees weren’t fighting hunger pains after a long day on the convention floor.
Even though it’s only April, it’s been an incredible year for PathologyWatch as we continue to expand our technology and services to support dermatological experts across the country. Thank you to all of our customers and partners who support us in our quest to innovate digital pathology and patient care.